Dive Chat - Growth Design

case study

Part one

Project overview

🎯 Mission

With the retirement of Adobe XD, Adobe is building a new design system to be used in Figma called Spectrum 2.

Type of product

Web Design & Design System

Role

UX Designer

Key responsibilities

Led updates and changes to the design system for Spectrum as well as the Adobe website design system.

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❓ What / Why / So What

Fluent 2 is Adobe’s next-generation design language. The goal was to align all Adobe cloud products to a more modern, accessible, and performant interface standard. But layout discrepancies were slowing things down. My role was to create a reusable, token-driven layout model that could be adopted across multiple teams with minimal friction.

01

What: Introduced a toggle that enables users to disable animations across the Spectrum 2 website.

02

Why: Heavy animations can hinder navigation for visually impaired users and slow down experiences for users on lower internet speeds.

03

So What: Supports Adobe’s "Design for All" principle and empowers users with more control over their browsing experience.

What's the typical answer?

Inspired by military GPS vests, I designed Vestagogo—a Bluetooth-powered wearable that delivers navigational cues through vibration.

.📌 Prioritization & Quick Wins

Now, those 4 solutions were made quickly right? But how do we prioritize without using any time for typical user validation or testing? I focused on the solution about reducing the animations since it required the least effort to create while providing high impact.

Details

After evaluating the potential impact of each solution, I selected the most effective options based on the principles outlined above. I decided to prioritize the following:

Why? Because this impacts the most people and we can improve other relevant kpis like user engagement and scroll distance.

Today

  • Reducing animations: This was a low-cost, high-impact solution that would make the site easier to navigate for all users.

Some other day

  • Increasing padding: This would make text and interactive elements easier to target, improving usability.
  • Adding alt text and captions: Ensuring that images were accessible to screen readers would improve the experience for users with visual impairments.
  • High-contrast illustrations: Ensuring accessibility for users with color blindness would create a more inclusive design.

However, the dynamic motion graphics used by the product and marketing teams were a point of contention. These elements were an important part of the brand identity, and the team was hesitant to reduce them.

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Second Solution (Mid-Fidelity)

To compromise and address both accessibility and brand needs, I proposed an interactive solution where users could toggle the visibility of animations:

01

Secondary Button: A dedicated button to turn animations on/off.

02

Toggle: A toggle switch to control dynamic content.

03

Checkbox: A checkbox where users could consent to seeing dynamic content.

04

Custom button: the custom button was a “shoot for the stars” custom component that would draw attention to the button.

What's the typical answer?

Inspired by military GPS vests, I designed Vestagogo—a Bluetooth-powered wearable that delivers navigational cues through vibration.

đŸ§Ș Final Implementation

We landed on the toggle switch, as it felt most intuitive and familiar to users. It minimized visual disruption while providing instant control—especially important for accessibility preferences and consent design patterns.

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Adobe Before. Notice how the animations keep going.
Adobe After. Notice how the animations stop now when the toggle is tapped.

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Key impacts

02

✅ 20% of returning users used the animation toggle in the first month

03

đŸ§© Improved accessibility and reduced cognitive strain

04

⚙ Minimal dev effort; fast to implement, easy to QA

05

🧠 Empowered users to customize their visual experience

What's the typical answer?

Inspired by military GPS vests, I designed Vestagogo—a Bluetooth-powered wearable that delivers navigational cues through vibration.

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🎓Key takeaways

02

Thoughtful UX doesn’t require massive overhauls—small, user-centered changes can drive big results

03

Collaboration and compromise (especially with visual stakeholders) unlock the best solutions

04

Accessibility should be flexible, user-controlled, and built into the core system

What's the typical answer?

Inspired by military GPS vests, I designed Vestagogo—a Bluetooth-powered wearable that delivers navigational cues through vibration.

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🏁 Conclusion

02

This project proves that accessibility doesn’t have to come at the cost of brand or speed. By embedding user control directly into the Spectrum 2 framework, Adobe created a richer, more inclusive digital environment. Even in just three days, good design made a measurable difference.

What's the typical answer?

Inspired by military GPS vests, I designed Vestagogo—a Bluetooth-powered wearable that delivers navigational cues through vibration.